Business Feasibility, Viability & Business Planning Support
Know whether your business idea is worth pursuing before you invest significant time, money or resources.
A comprehensive assessment designed to help you validate your business idea, understand your market, reduce uncertainty, and establish a practical roadmap for success.
Get an independent view of your business opportunity, validate the assumptions that matter, understand the commercial potential and risks, and progressively build the evidence and planning you need to move forward with confidence.
Opportunity Assessment
- Founder and business discovery
- Opportunity and problem definition
- Feasibility and viability assessment
- Initial commercial review
Customer & Market Validation
- Customer Segmentation
- Buyer and user validation
- Market opportunity assessment
- Commercial viability review
Business Planning & Strategy
- Business model assessment
- Revenue and pricing considerations
- Go-to-market strategy
- Financial assumptions
Practical Roadmap
- Prioritised action plan
- Business planning recommendations
- Launch readiness roadmap
- Executive summary
Validate the Right Things Before You Invest Further
A good idea is only the starting point. Before investing further, you need to understand whether the problem is real, whether customers value the solution, whether the opportunity is commercially viable and what needs to happen next. Our staged approach helps you answer those questions progressively — without committing to the entire process upfront.
Our Start-Up Feasibility, Viability & Business Planning Support provides an independent assessment of your business concept, helping you validate market demand, understand commercial viability, identify risks and opportunities, and develop a practical roadmap for launching or growing your venture with confidence.
Assessment Inclusions
Our structured assessment of your business concept, market opportunity, customer demand, commercial viability, and business planning requirements includes:
Opportunity Assessment
Receive an independent assessment of your business concept, including strengths, risks, assumptions, and areas requiring further validation before investment.
Market & Customer Validation
Understand whether there is genuine market demand, who your customers are, and how your solution creates value.
Commercial Viability Review
Assess the commercial potential of your business, including business model considerations, revenue opportunities, and delivery capability.
Business Planning Recommendations
Receive practical recommendations that help prioritise improvements, strengthen planning, and prepare for implementation or investment.
Executive Summary
A concise summary designed for founders, investors, boards, or stakeholders outlining key findings, opportunities, and recommended priorities.
Actionable next steps
A practical roadmap identifying immediate priorities, future milestones, and recommended actions to support successful business development.
How It Works
A structured, practical process designed to validate ideas and build stronger businesses.
Complimentary Discovery Session
We begin with a complimentary 30-minute structured conversation to understand your business idea, the problem you are trying to solve, your objectives, current stage of development and the assumptions or questions you need answered.
There is no obligation to proceed. The purpose is to establish your starting point and determine the most appropriate next step.
Stage 1 — Opportunity Assessment
We independently assess the business concept, clarify the problem being solved, examine the key assumptions underpinning the idea and consider its initial feasibility and commercial potential. The purpose is to answer an important question: is there sufficient evidence and potential to justify further investigation?
At the end of Stage 1, you have a clearer basis for deciding whether to proceed, refine the concept, investigate particular assumptions further or stop before investing more.
Stage 2 — Customer Validation Deep Dive
Where Stage 1 supports progressing further, we examine your target customers, market opportunity and commercial potential in greater depth.
We test whether the solution addresses a genuine customer need, who is most likely to value it, and whether there is sufficient market evidence to support continued investment.
Stage 3 — Business Planning & Market Opportunity
Where the opportunity has demonstrated sufficient potential, we turn the evidence into a practical business plan and market strategy.
This includes the business model, commercial approach, market positioning, implementation priorities and the planning required to support launch, funding or investment decisions.
Is This Service Right for You?
Our clients use this service when:
You’re Exploring a New Business Opportunity
You want an independent view before committing significant time or money.
You Want to Validate Market Demand
You need evidence that customers genuinely need and value what you intend to offer.
You Need Greater Clarity Before Investing
You want to understand the opportunity, risks and assumptions before making financial commitments.
You Want to Strengthen Your Business Model
You need to test how the business creates, delivers and captures value.
You Need a Practical Roadmap
You want evidence-based priorities rather than relying on assumptions about what to do next.
A staged validation process designed to answer the most important questions before you commit further resources. No guesswork and no unnecessary complexity — just independent assessment, practical evidence and clear recommendations about what to do next.
Start free. Validate progressively. Invest further when the evidence supports it.
A structured Start-Up Feasibility, Viability & Business Planning Review with clear deliverables, defined scope, and practical recommendations. No guesswork, no unnecessary complexity — just independent insights to help you validate your idea, assess commercial viability, and build a practical roadmap for success.
Business Viability Review Pricing
How do I get Started?
Start with a complimentary 30-minute Discovery Session. We use a structured conversation to understand your business idea, objectives, current stage and what needs to be validated. There is no obligation to proceed. If Stage 1 would provide value, you can then commence the $750 Opportunity Assessment.
Following the consultation, we will:
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Confirm the scope of the Business Viability Review,
- Understand your business concept, market opportunity, and commercial objectives,
- Prepare a tailored, fixed-price proposal based on the agreed scope, and
- Commence the review once the proposal is approved.
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A Staged Process Designed to Protect Your Time and Investment
Each stage builds on the findings of the previous one, expanding out the content needed at each stage of your assessment. Any findings that require further investigation can be done during the next stage, or separately based on your preference.
Complimentary Discovery Session
- A structured 30-minute conversation to understand your idea, the problem being solved, your current position and the questions or assumptions requiring validation. No obligation to proceed.
Stage 1 – Opportunity Assessment
An independent initial assessment of the business concept, problem, key assumptions, feasibility and commercial potential to determine whether further investigation is warranted.
Stage 2 – Customer Validation Deep Dive
- A deeper assessment of target customers, market demand and commercial potential to determine whether the solution addresses a genuine need and whether the opportunity warrants further investment.
Stage 3 – Business Planning & Market Opportunity
- Development of the business plan, commercial model and market strategy required to support informed investment, funding, launch and implementation decisions
Each stage is fixed price and undertaken separately. You decide whether to progress to the next stage based on the findings and recommendations from the work completed.
Benefits of Start-Up Feasibility, Viability & Business Planning Support
We take a structured and practical approach to validating business ideas, helping you understand market opportunities, reduce uncertainty, and move forward with greater confidence.
Gain an objective view before making significant commitments.
Understand customer needs, demand and the strength of the market opportunity.
Understand the commercial assumptions, risks and factors affecting viability
Receive practical recommendations about whether to proceed, refine, investigate further or stop.
Frequently Asked Questions
What is included in the Start-Up Feasibility, Viability & Business Planning Support?
The service is delivered in stages. Your complimentary Discovery Session establishes your starting point. Stage 1 provides an initial Opportunity Assessment, Stage 2 examines customer and market validation in greater depth, and Stage 3 develops the business planning and market strategy required to support implementation or investment. You only progress through the stages that are appropriate for your opportunity.
Is this service only for new start-ups?
No. While it is ideal for start-ups and entrepreneurs, the service also supports existing businesses, not-for-profit organisations, and innovators exploring new products, services, markets, or commercial opportunities.
What if the assessment suggests I shouldn’t proceed?
That can be a valuable outcome. Identifying a fundamental issue before committing significant time or capital can protect your investment. We will explain what we found, whether the issue could be addressed and what options are available before you decide what happens next.
Will I receive a business plan?
Depending on the stage of engagement, you may receive business planning recommendations, a business model framework, or a comprehensive Business Plan and Recommendation Pack. During the discovery session, we'll discuss the most appropriate level of support based on your needs.
What happens after the assessment?
You will receive a structured report outlining findings, opportunities, risks, and recommended next steps. If you choose to proceed further, we can also provide implementation support to help refine your business strategy, prepare for launch, strengthen commercial planning, or support funding and investment activities.
Why is the service delivered in stages?
Because not every business idea should progress directly to detailed business planning. Each stage answers progressively deeper questions and gives you an opportunity to decide whether further investment is justified before proceeding.
Make a Booking to Get Started
Book Your Complimentary Business Viability Discovery Session
Start with a complimentary 30-minute Business Viability Discovery Session. We’ll use our structured discovery questions to understand the opportunity, your current stage and what needs to be validated.
During the session, we will:
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Understand your business idea and the problem you are seeking to solve
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Explore your objectives, target market and current assumptions
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Identify the key questions requiring validation
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Determine whether the $750 Stage 1 Opportunity Assessment is the appropriate next step.
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There is no obligation to proceed. If Stage 1 is appropriate, the Opportunity Assessment is a fixed $750 engagement. You can then decide whether to progress further based on what the assessment tells you.
Select a suitable date and time to continue.
Download Our Business Planning Brochure
Learn how our structured assessment helps validate business ideas, understand market opportunities, reduce uncertainty, and build a practical roadmap for success.
Contact Us
We would love to connect.
Based in Melbourne’s CBD, our management consulting team currently travel across Australia and New Zealand to support our clients. We also provide consulting & advisory through any online channels you are using in your business.
We would love to hear from you to find out how we can support you and your team.
530 Little Collins Street, Melbourne Victoria 3000, Australia